Argileh

Great video....

Fast-food menus are among the most rigorously tested products of our consumer culture. Because the decision of what to order for lunch isn't that important in the grand scheme of things, we don't spend much time or thought on it. Instead, we rely on subtle cues in the environment. Say your friend mentioned having a barbecue sandwich yesterday. The odds are, you're more likely to try a McRib sandwich today (assuming you like barbecue, and the friend). Memories are short, so the most powerful source of cues is the menu. Chains know that and spend a lot of effort on their menus. In many cases, menus and prices are intended to nudge consumers into ordering more than they might have otherwise.
• The Starbucks menu uses the "rule of three." The menu offers three sizes of coffees, given the enigmatic names of Tall, Grande, and Venti. (They're 12, 16, and 20 ounces respectively; 24 ounces for cold Venti drinks, to allow for ice.) Since Starbucks newbies won't know what they're getting, they tend to order the middle choice, Grande. In the psychology literature, this is known as "extremeness aversion" — people instinctively favor a middle choice, figuring it's safer. Guess what? You've just ordered two cups of expensive coffee. The Grande's sixteen ounces is two regular cups. Here's a secret: Manys Starbucks will serve you eight ounces of coffee, but you have to ask for a "Short" coffee (which isn't listed on the menu). You do have to remember that password "Short," though: Company policy says that a customer who asks for a "small" coffee is to be given a "Tall" one.

Really interesting article about the pscychology of Starbucks' menu... Enjoy!

... You always have to bring your A-Game!

This report became popular last year... It lists some of the media usage habits of teenagers... A key point he made was that teenagers don't use twitter... The full report is included above, and here's what the Guardian had to say afterwards:

http://www.guardian.co.uk/media/2009/jul/14/teenage-media-habits-twitter

The 200 best and worst jobs in the U.S. in 2009 based on five criteria -- environment, income, employment outlook, physical demands and stress -- according to a newly released study from job site CareerCast.com. Read about the methodology.

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Rank	Job	Starting salary	Midlevel salary	Top level salary
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1	ACTUARY	$49,000	$85,000	$161,000
2	SOFTWARE ENGINEER	$54,000	$85,000	$129,000
3	COMPUTER SYSTEMS ANALYST	$45,000	$76,000	$118,000
4	BIOLOGIST	$39,000	$71,000	$148,000
5	HISTORIAN	$34,000	$62,000	$111,000
6	MATHEMATICIAN	$54,000	$95,000	$141,000
7	PARALEGAL ASSISTANT	$29,000	$46,000	$73,000
8	STATISTICIAN	$40,000	$73,000	$117,000
9	ACCOUNTANT	$37,000	$59,000	$102,000
10	DENTAL HYGIENIST	$44,000	$67,000	$91,000
11	PHILOSOPHER	$33,000	$60,000	$105,000
12	METEOROLOGIST	$39,000	$81,000	$127,000
13	TECHNICAL WRITER	$37,000	$62,000	$97,000
14	BANK OFFICER	$54,000	$88,000	$171,000
15	WEB DEVELOPER	$48,000	$60,000	$91,000
16	INDUSTRIAL ENGINEER	$48,000	$74,000	$107,000
17	FINANCIAL PLANNER	$32,000	$59,000	$145,000
18	AEROSPACE ENGINEER	$58,000	$93,000	$135,000
19	PHARMACIST	$77,000	$106,000	$131,000
20	MEDICAL RECORDS TECHNICIAN	$20,000	$31,000	$50,000
21	SOCIOLOGIST	$41,000	$69,000	$122,000
22	STENOGRAPHER/COURT REPORTER	$25,000	$50,000	$84,000
23	MEDICAL SECRETARY	$21,000	$30,000	$43,000
24	BOOKKEEPER	$21,000	$33,000	$49,000
25	ASTRONOMER	$45,000	$101,000	$157,000
26	ECONOMIST	$44,000	$84,000	$149,000
27	PHYSICIST	$57,000	$103,000	$159,000
28	DIETICIAN	$31,000	$51,000	$73,000
29	PAROLE OFFICER	$29,000	$46,000	$78,000
30	MEDICAL TECHNOLOGIST	$36,000	$54,000	$75,000
31	MOTION PICTURE EDITOR	$25,000	$51,000	$112,000
32	GEOLOGIST	$42,000	$79,000	$155,000
33	CIVIL ENGINEER	$48,000	$75,000	$116,000
34	COMPUTER PROGRAMMER	$40,000	$70,000	$111,000
35	INDUSTRIAL DESIGNER	$31,000	$57,000	$98,000
36	PETROLEUM ENGINEER	$58,000	$108,000	$146,000
37	MEDICAL LABORATORY TECHNICIAN	$23,000	$35,000	$54,000
38	OCCUPATIONAL THERAPIST	$43,000	$67,000	$98,000
39	INSURANCE UNDERWRITER	$35,000	$57,000	$100,000
40	PURCHASING AGENT	$34,000	$54,000	$89,000
41	PHYSIOLOGIST	$36,000	$65,000	$101,000
42	NUCLEAR ENGINEER	$68,000	$97,000	$137,000
43	AUDIOLOGIST	$40,000	$62,000	$99,000
44	BROADCAST TECHNICIAN	$18,000	$33,000	$67,000
45	MARKET RESEARCH ANALYST	$34,000	$61,000	$112,000
46	LIBRARIAN	$33,000	$53,000	$81,000
47	ANTHROPOLOGIST	$32,000	$54,000	$89,000
48	ARCHITECTURAL DRAFTER	$28,000	$45,000	$67,000
49	VOCATIONAL COUNSELOR	$29,000	$51,000	$82,000
50	ARCHEOLOGIST	$32,000	$54,000	$89,000

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Source: CareerCast.com
Write to the Online Journal's editors at newseditors@wsj.com

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Okay, I find this hard to believe! Actuaries have the best job! That's just sad....

How to spend your time during a security breakdown!